Contractual safeguard that shields an investor from experiencing a substantial decrease in their investment’s ownership percentage during subsequent rounds of fundraising aka when other investors buy stock in a company.

Testing two content versions to see which performs better.

The percentage of users who leave a page without further interaction or abandon a cart mid-checkout.

Difference between the actual return of an investment and the expected return, often based on a benchmark or a model like the Capital Asset Pricing Model (CAPM). Essentially, it measures how much better or worse an asset performed compared to what was anticipated given the risk involved.

Refers to external risks like political, regulatory, social, or economic factors that impact a business. These risks come from outside forces rather than the production process itself.

Measures how much higher a product's price is compared to other available alternatives.

Form of vesting that occurs more quickly than outlined in a company’s stock option plan. This provision allows employees or investors to gain ownership of their equity or stock options earlier, providing them with monetary benefits sooner.

Structured programs designed to support entrepreneurs with mentorship, essential guidance, and training. Typically lasting a set duration, these programs often conclude with a pitch event, allowing startups to present their ideas to potential investors and expedite their growth.

A short-term liability representing a company's unpaid bills for goods or services. It's money owed to suppliers and is recorded as a liability on the balance sheet.

Money owed to a company by its customers for goods or services provided. It's a short-term asset on the balance sheet, representing future payments.

An individual who meets the legal financial requirements to invest in certain business ventures, typically higher-risk opportunities like private equity or hedge funds.

Refers to the gradual increase in the value of an asset or investment over time due to growth, interest, or the natural accumulation of value.

A legal contract between a company and an advisor that outlines the terms and conditions of the advisor’s services.

A group of external experts who provide strategic guidance, insights, and support to a company’s management team.

Google’s pay-per-click ad platform for displaying ads on search results and affiliated sites.

An iterative approach to product development that emphasizes flexibility, collaboration, and fast adaptation to change.

An inbound link from an external site that improves SEO by signalling relevance to search engines.

A prioritized list of tasks and features to be developed, guiding the team’s efforts.

Testing a product with real users to gather feedback and identify bugs before a full release.

The percentage of visitors who exit a website after viewing only one page.

A research-based profile of a business’s ideal customer, detailing characteristics and preferences to help tailor marketing.

A prompt encouraging the user to take a specific action, like “Sign up now” or “Learn more.”

The percentage of people who click a link in an ad or email out of those who viewed it.

Software used to create, edit, and publish digital content.

The amount paid for a specific action by a user, like a click, sign-up, or purchase.

The cost to acquire a new lead, calculated by dividing total campaign costs by the number of leads generated.

A visual representation of the steps a customer takes when interacting with a product.

Software and practices to manage customer interactions, fostering long-term relationships.

The strategies used to keep customers engaged and reduce churn.

Visitors who arrive at a website directly, often via a typed URL or bookmark, rather than through a search engine or referral.

A specific functionality or capability that addresses a user need.

Offering basic features for free with the option to pay for premium capabilities.

A plan outlining how to introduce a product to the market and attract customers.

Low-cost strategies focused on rapid growth, often through viral marketing and social media.

A visual representation showing where users interact most on a webpage.

Attracting customers through valuable content and organic channels like social media, blogs, or SEO-optimized articles.

The process of attracting and capturing interest in a product, aiming to turn prospects into customers.

Free resources like eBooks, trials, or guides offered to capture leads’ contact information.

A methodology focused on delivering value with minimal resources, using early validation to reduce waste.

Software that automates repetitive marketing tasks like email sequences, social media posts, and targeted messages.

A model outlining the stages of customer engagement from awareness to purchase.

Metrics that help evaluate the success of marketing strategies.

Testing demand for your product concept before full-scale development.

The simplest version of a product, with core features to test user interest.

Guiding leads through the sales funnel with tailored content and interaction at each stage.

A form used to collect contact information from potential leads in exchange for resources or updates.

Directly reaching out to potential customers through ads, emails, or calls, often requiring paid campaigns.

A growth strategy where the product itself drives user acquisition and retention.

The point where your product solves a real market need, and users are eager to adopt it.

The stages a product goes through, from development to decline.

A collection of all the products and services offered by a company.

A strategic plan outlining key milestones, features, and timelines for development.

The long-term goal guiding product development, aligning with user needs and company objectives.

A working model of a product used to test and validate ideas before full development.

A program encouraging existing customers to refer new customers, often through incentives like discounts.

The percentage of customers who continue using a product or service over a set time, indicating customer loyalty.

A meeting where teams reflect on the previous sprint to identify improvements.

A framework within Agile that divides work into time-boxed sprints and uses specific roles like Scrum Master and Product Owner.

Paid ads that appear on search engine result pages, often targeting keywords to reach potential customers.

Techniques to improve website ranking in search results.

Dividing customers into groups based on common features for targeted marketing.

The process of delivering a product or feature to customers, making it publicly available.

A focused, time-limited work period to complete specific tasks or features.

Content that positions a brand or individual as an authority in its field, often through blog posts, articles, and expert insights.

The visual and interactive components that users engage with in a product.

A distinct feature or advantage that sets a brand or product apart from competitors.

A method for testing a product with real users to identify pain points and refine the experience.

A visual guide detailing the steps users take to achieve a goal within the product.

A semi-fictional representation of your ideal user, helping guide design and feature decisions.

The process of gathering insights about users to inform product decisions.

The overall experience a user has with a product, focusing on usability, design, and satisfaction.

The unique value your product promises to deliver, setting it apart from competitors.

A basic visual guide that represents the skeletal framework of a product’s interface.